Thus far we have been working on the social media campaign and the work produced is now on each of your blog sites ready for assessment after the presentation lessons.
This week after the UCAS and PD days we will be moving on to a new campaign that will involve the creation of a magazine cover and a contents page.
In the next lesson you will be taken through the brief and given tome to begin the initial ideas and layout of your product. You will have one [5 lessons plus home study] to complete this.
You are also reminded about submitting ideas for A2 research projects for next year in order for myself and Ms Langston to offer support prior to the holidays and our leaving.
Today I thought we'd have a look at this article from the Daily Mail which touches on an issue we explored a few weeks ago - the whole use/abuse of Photoshop by magazines and celebrities.
Remember to start by considering the media mantra:
WHAT TYPE OF PRODUCT IS IT? [WHAT IS ITS INTENTION?] WHO IS IT AIMED AT? [AUDIENCE] WHAT MIGHT BE THAT AUDIENCES EXPECTATIONS OF SUCH A PRODUCT? DOES THIS PRODUCT MEET SUCH EXPECTATIONS - HOW? WHY NOT? IS THE PRODUCT EFFECTIVE IN ITS INTENTIONS?
We're into controversial products once more - this time we have a focus on ideology, the whole intention and understanding element of media products.
Key here is a discussion of Hall - encoding/decoding and Mccomb agenda setting. you might also find Blumler and Katz apply here, too.
A television commercial for Dunkin’ Donuts, which was shown to the Taiwanese public, was pulled from the airwaves after being subject to considerable criticism from the American media. The ad showed a pale-skinned female eating a chocolate donut. After taking a couple of bites, the young girl’s face is suddenly painted to resemble a black person.
Human rights groups across America immediately labeled the advertisement racist, forcing the company to issue a strongly worded apology. However, ad creator Nadim Salhani – whose daughter was featured in the ad – was dumfounded by the reaction:
“It’s absolutely ridiculous… We’re not allowed to use black to promote our doughnuts? I don’t get it. What’s the big fuss? What if the product was white and I painted someone white, would that be racist?”
