MEST1: exam

Below Is the Section A marking criteria for your examination:

The dots will detail the specific issue of each task 

 [eg how women are represented; why audiences would find the text entertaining etc]

Use this in preparing your revision on each of the key concepts :
media language/forms/mise-en-scene; representation; audience; institutions; ideology

Level 4 (10-12 marks)

Thorough knowledge and understanding of a wide range of .....,  demonstrated by detailed reference to the text and confident use of media terminology.

Level 3 (7-9 marks)

 Sound knowledge and understanding of several ways .....   demonstrated by solid reference to the text and proficient use of media terminology

.

Level 2 (4-6 marks)

Some knowledge and understanding of some ways ......., demonstrated by some reference to the text and some adequate use of media terminology.

Level 1 (1-3 marks)

Limited knowledge and understanding of how ..........    demonstrated by

superficial reference to the text and very limited use of media terminology.

Level 0 (0 marks)

No relevant / appropriate / suitable response

TASK 1: October - adverts as artifacts

[1] What representations are offered of the fragrance? How do media forms construct these?

[2] In what ways might this advert be seen as demonstrating 'the ideals of a nation'?


In responding you are expected to draw on ideas/theories covered thus far and materials covered in the lessons such as notions of Beckham himself as seen by advertisers. You must consider media forms, context and contemporary ideologies and representations [zeitgeist]