evolution of artist's image

For those of you considering a music celebrity or style of music for your Cross Media study then here's an interesting link to evolution of an artist via their album covers.  

How do these images represent Jay-Z?  
How do they link to [changing?] audience needs and expectations and the prevailing zeitgeist?
How do they construct his image and that of a rap star in general?
Does he lead the prevailing representations or reflect audience expectations?
Do any threads run through them that suggest enduring qualities of Jay-Z?

http://davisdnadesigns.com/jay-z-album-cover-evolution/

A2 resource

A very useful resource for the A2 students on wider contexts of the debate over the impact of digital media on society and media institutions

http://www.theguardian.com/technology/series/battle-for-the-internet

Have a read of the debate split into sections of concern.  It will help with Section B of the paper as wells informing you of issues that might appear in Q3 of Section A - debates and contexts

TV PROMOTIONAL TRAILER 2

Have a look at this video for ITV encore.  This is the launch of a new ITV channel that is available only to  Sky customers and consists of what ITV term 'Modern drama' - essentially it is a channel of repeats of recent shows from the ITV back catalogue such as Downton Abbey and Broadchurch

In what ways does it differ from the previous clip we explored? [The ITV where the stars live promotional trailer]
Why is this so? [consider audience and needs/expectations]
How is the audience positioned - how are we expected to'feel' about what we are being shown? What examples of the media form [lighting; shot; costume; music; dialogue] construct this?

CLIP ONE:

                                     https://www.youtube.com/watch?v=XYYgLcaz1oA

What about this one?  
what differences are there here between the two clips?  
Can you account for why?

CLIP TWO:

                                     https://www.youtube.com/watch?v=WFKwzBj43PQ

SECTION A PRACTICE

SECTION A

Watch the following clips.  

[1] Watch the first without making notes

[2] second viewing develop your notes - look for details, ideas

[3] third viewing confirm evidence and examples - seek clarity

we will do the first clip together in the lesson

CLIP ONE:

https://www.youtube.com/watch?v=wIUXvxoqpDg

CLIP TWO:

https://www.youtube.com/watch?v=ThHEcmDBXpg

Texts:

Audience  - who is the audience for this text? How are they positioned?

What are the brand values of the institution?

How are media forms used to shape understanding of the values of the broadcaster?

How is the media institution represented?