Saturation
The notion of saturation is vital in any attempt to
understand the importance of studying the media. Once recognised it will help you realise why
this subject places so much importance on concepts such as representation,
inter-textuality and how society constructs meaning.
To get some idea of the current depth of media saturation
complete the table below to provide some data on your own personal consumption
of the media over the periods of time given.
|
Media text consumed
|
Time [ the last 24hours]
|
Time on
avg. week
|
|
TV [live]
|
|
|
|
Video/Sky+ recording viewing
|
|
|
|
DVD
watching
|
|
|
|
Cinema
|
|
|
|
Newspaper
|
|
|
|
Magazine
|
|
|
|
CD/MP3/i-tunes
|
|
|
|
Radio
|
|
|
|
Computer console gaming
|
|
|
|
Internet leisure [Facebook/ebay
etc]
|
|
|
|
Internet work [research
etc]
|
|
|
|
Total
time
|
|
|
Remember: These figures do not take into account other aspects of
media consumption such as the posters you have ‘read’ or the packaging on
products you have encountered.
Compare
your consumption with someone else. What do you find? What factors might account for variations in
media consumption? What use might such
information be? To whom would it be
useful?
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