This lesson is all about exploring adverts as artefacts - what do adverts tell us about the society and culture that created them. Adverts are all about creating images of desire, a need, a wanting in their audience for their product.
lesson objectives:
•
To introduce basic issues
surrounding advertising
•
To develop capabilities of
product analysis
•
To understand why the study of
adverts is an important indicator of social and cultural issues
Norman Douglas comment that you can tell the ideals of a nation from its adverts is a crucial one to understand - adverts represent what might be best defined as the pressing desires and needs of a society. The things we hold to be most important to us. For most advert breaks placed in front of us during the day this might be boiled down to 'good hair; compensation for perceived grievances; easy money; car insurance; beer; shopping.
We watch - as a nation - 1.6 Billion TV adverts every day. What other activity so preoccupies us as a nation?
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