It's Superbowl time and, as has become the tradition, the hugely expensive to schedule Superbowl adverts are here. Companies spend millions of dollars to place their adverts into the 30 second and 60 second slots because they will reach a huge viewing audience of over 110 million of Americans with massive audiences in other countries around the globe.
Interestingly, last year 50 million women watched Superbowl, so advertisers can find a huge part of their target audience for both genders here.
In 2013 the average 30 second spot cost $4 million [some cost more] which was an increase of $500,000 on 2012 figure [$3.5 million]. In addition, some of these adverts cost hundreds of thousands of dollars to create, Premiering them on Superbowl is seen as a high accolade. Many of the summer blockbuster movies that will arrive in cinemas this summer are first seen here.
This year, it is estimated that 60% of the viewing audience will share these adverts on social media and in the same survey, the internet analysis company Crowdtap suggests that 42% of the audience will be on social media [mainly facebook] for most if not all of the game.
