Coming to a lesson near you...

Dear all

This week, following on from the Fashion Design Branding work, it's advertising.  Time for us to explore key aspects in the development of what is a trillion dollar industry.  In 2012 it was announced that Apple, in it's 2011 advertising spend, became the latest of 36 companies who spend over a Billion dollars a year on the global advertising of their brand [some of these currently to do so include Microsoft, Google, Sony, Coca-cola etc]

We will spend some time this week looking at how companies target their audiences, work which will be essential in developing your own coursework portfolios and in the terminal MEST1 examination next May.

You might also want to check out the new Gallery tab which has a link to the movie put together to showcase some of your work for the Design Brief.  We will be uploading videos and print work there over the coming months so you can see what other students are developing for their portfolios.

By the way - which company do you think spends the most each year on its advertising and what is the figure [helpful hint: Disney is 10th with a spend of just over $2 Billion]?