A little bit of revision for those of you who just can't get enough of rehearsing the knowledge and understanding assessment objectives found in MEST1 Section A.
Have a look at the advert for Jaguar cars premiered at the Superbowl Feb.2014.
It was directed by Tom Hooper [The King's Speech] and features an 'A' list cast of British actors - Ben Kingsley, Mark Strong and Tom Hiddleston. The advert plays on the current vogue for Hollywood's tendency to cast British actors as the villain in their films. It's an excellent way of underlining the car's credentials for a global market that at present seems to have quite an appetite for a certain kind of Britishness.
- How does the text use media language to put forward the idea of Britishness?
- How are Brits represented?
- Why might they choose to use this technique to promote the car?
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