Dear all
following so many requests from those of you in the lessons, I'm publishing the PowerPoint for the 'Charity Campaigns' lesson. Thanks for all of the positive feedback to this lesson. Please use the resource for revision on ideologies and application of theories to texts and think about the issues raised on slide 14. In the lesson we talked about how these texts might be used in exploring the media theories we've been working through :
Hall [Encoding/Decoding],
Morley [reception theory]
Blumler and Katz [Uses and Gratification]
McComb and Shaw [agenda setting and framing/re-framing]
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