TV PROMOTIONAL TRAILER 2

Have a look at this video for ITV encore.  This is the launch of a new ITV channel that is available only to  Sky customers and consists of what ITV term 'Modern drama' - essentially it is a channel of repeats of recent shows from the ITV back catalogue such as Downton Abbey and Broadchurch

In what ways does it differ from the previous clip we explored? [The ITV where the stars live promotional trailer]
Why is this so? [consider audience and needs/expectations]
How is the audience positioned - how are we expected to'feel' about what we are being shown? What examples of the media form [lighting; shot; costume; music; dialogue] construct this?

CLIP ONE:

                                     https://www.youtube.com/watch?v=XYYgLcaz1oA

What about this one?  
what differences are there here between the two clips?  
Can you account for why?

CLIP TWO:

                                     https://www.youtube.com/watch?v=WFKwzBj43PQ