Over the next few sessions you are going to be creating a brand identity for a product. you will do so by imagining an audience and then developing a means of communicating an identity for a product that the audience will find attractive or compelling. In essence you will be looking at applying the AIDS model discussed in class in previous lessons.
You will be creating awareness, interest and desire and you will have complete freedom as to which method you choose to construct this amongst your target audience.
to do so successfully you will have to think about the 'sizzle' effect for your product / brand. By looking at a range of examples from companies that have been successful in doing so we might find some starting points
Once you have the project brief we will be looking at how one company in the same market as your brief has been instrumental in creating new ideas in advertising that others have subsequently followed.
These CONVENTIONS are a good place to start.
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