OBJECTIVES
- To develop awareness of the key concepts
- To practice application of conceptual elements
- To understand how these might be applied to wider range of products
This is the lesson where we move into the vital work on audience. Pretty much all we do in the next few terms is focused on audience issues. we need to consider some very fundamental questions and the following give the students an idea of the areas we need to get into. For the products given [the 2 Bond posters are a good place to start] we need to ask them:
- To whom is the text addressed? What is the target audience?
- What assumptions about the audience’s characteristics are implicit within the text?
- What assumptions about the audience are implicit in the text’s scheduling or positioning?
- In what conditions is the audience likely to receive the text? Does this impact upon the formal characteristics of the text?
- What do you know or can you assume about the likely size and constituency of the audience?
What we should arrive at is that the products reflect different ideas about masculinity and femininity that are the result of the context of their times - the prevailing zeitgeist. What are these differences? How are they constructed by the media forms?
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