LESSON 18: CAMPAIGN PRODUCTION

Most of you are either in the final stages of your shoots or have already begun editing in Photo-shop.

Remember that the idea is to try pout ideas - don't be afraid to think outside the box but equally don't be afraid of adopting existing conventions - that's what media professionals do.  the key element is AUDIENCE.

Keep in mind - especially thinking about the final presentations - who you are targeting and what their expectations might be.

Secondly what is your BRAND IDENTITY and how will your campaign reveal this and communicate it?