LESSON 31: THE RETURN OF MEDIA STUDIES

First lesson back and we're already looking at research for the coursework brief [see MEST 2 COURSEWORK TAB] and starting to consider some wider issues of advertising and promotion of media texts.

This lesson we explored the issues surrounding the launch of Call of Duty's latest incarnation and the role of Kevin Spacey within this.

http://www.theguardian.com/technology/2014/nov/03/kevin-spacey-call-of-duty-advanced-warfare

As we saw, Spacey's involvement has implications for the current status of Gaming as a serious established media platform ranking alongside the biggest cinema franchises. Spacey's involvement with the innovative launch of House of Cards on Netflix has also confirmed the significant shift in media consumption which has had a huge impact on Media Institutions and on audiences - something we will be pursuing in lessons 40 - 50.