We explore the basic issues.
The media is an important part
of how we live our lives
We spend a great deal of our
time with the media, using it for a variety of purposes.
That something that we spend
so much of our time absorbed in must surely have some impact upon us. Specifically...
•
How we see ourselves [self-image;identity]
•
How we see others [ethnicity; gender; age;
the’other’]
•
How we see the world [cultures; ideologies]
•
Our values and ideologies [beliefs; values;
actions]
We need to consider the extent to
which we are ‘saturated’ by the media and thus have our
views, values, understandings, beliefs and actions shaped by it
What is represented?
How is it represented?
Why is it represented this way?
What is the impact of this representation in this
context?
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