The idea of 'imaginative' marketing is something we need to consider. This is the point where we can explore what we might term conventional marketing and unconventional marketing.
Two of the better known examples are the campaigns for the films Cloverfield and the Christopher Nolan trilogy for Batman.
Watch the videos. Consider how the two films used the media - esp SMs; Web;Facebook - to reach their audience. What do you think was the reason for their success, not only in the way they involved so many people in the campaigns but their subsequent box-office gross and record-breaking openings?
In creating your own case-study find examples of imaginative use of promotional devices. If you can't find anything as extreme as the two examples above consider why they do not use such techniques, why they stick to the conventional devices and use of platforms. Answers that state that your chosen media products are not imaginative in their promotion but then go on to consider why this is so can earn high marks.
No comments:
Post a Comment