Worth a moment to think about some wider contexts and the examination. Here is a judgement from ASA about the latest [last] controversial ad campaign.
It is worth considering the issues around why the ASA made this judgement.
[1] The nature of the audience seems to be the mitigating factor in the defence case as well as it being the initiating issue for the complaint - the relative proximity of a school and a mosque. The complainants made such close proximity a reason for their objection to its presence; the defence convinced the ASA that the relative distances fell outside the guidelines of 100 metres.
[2] It offers some insight into matters such as footfall [almost 23,000 people a day] that the ad company would use to market this site to potential advertisers as well as the profile of that footfall [young; aspirational].
[3] Clearly, it was the decisive factor in the judgement as much as was the debate over the line between 'sensual' and 'sexual' - the latter a good example of a matter of Hall's encoding/decoding model of interpretation and audience perceptions.
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