This lesson we're moving forward to explore the application of theories.
Learning the theory is good, essential even. However, you need to show the examiner that you understand the theory and this can only ever be achieved by applying the theoretical concept to an actual media product.
today we're going to take the theoretical model of Blumler and Katz of USES AND GRATIFICATIONS and apply them to the opening credits of a TV programme.
You need to keep in mind two issues - [1] you need to know the theory and [2] you need to remember the model of approaching media product analysis that we have learned in previous lessons :
- what is it?
- who is it aimed at?
- what expectations do they have?
- does the product meet these?
- how?
- what is the impact of this?
In applying these to Benefits Street we will also encounter the development of the next vital theoretical model.
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