Okay - its controversial advertising day! Below are a selection of adverts for you to practise your skills on. For each focus on: media forms analysis - the interaction of image and text - and then focus on audience and intention. Be certain to ask why these adverts decided to subvert audience expectations of the product type and consider which commercial techniques are being used.
In 2009 the popular fast food restaurant Burger King franchise located in Singapore decided to promote a new sandwich with tag lines "It'll blow your mind away" and a picture of a blonde woman with red lipstick about to bite into a 7-inch long burger.
The advert immediately provoked complaints with most seeing the interpretation / allusion that this advertisement blatantly uses sex to sell their product. Demeaning and filled with sexual imagery, the picture already speaks for itself. The young woman was seen as created to look like a doll. The copy used the words "blow" to strengthen the sexualised interpretation. The small print at the lower right corner states, "Fill your desire for something long, juicy, and flamed grilled...yearn for more after you taste the mind blowing burger"
Some years later, the model posted her response to the use of her face in such a campaign.
BURGER KING 'MODEL' RESPONDS TO ADVERT
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