Objective [1] to develop understandings of signs
Objective [2] to establish cultural nature of signs
Objective [3] to understand how signs work to create meaning in society
During the lessons we're going to de-construct a series of images to focus on how these signs 'work' on us - creating ideas and understandings of complexity way beyond their simple graphic presence [a hazard sign; a sunset; a skull and cross-bones; a swastika]. We should see that signs do indeed consist of signifier and the signified as Pierce postulated.
We will see how signs such as McDonalds have a universal recognition [understanding] that they fight vigorously to maintain.
We will look at how Prince re-branded himself as a sign with no use of letters or language. The symbol he used [remember your Pierce, a symbol is a sign whose meaning has to be learned]
We now need to understand how signs work by signing ourselves
Homework Task
Create a band identity for yourself. If you decide to draw it or use computer graphics you must upload the completed symbol to your blog. the actual design and the uploading both account for the assessment.
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