LESSON 122615: THE AUDIENCE

This lesson is important for consolidating the work on the brief for MEST2 and for starting the deeper theory work that will dominate lessons 30 onwards.

We will be exploring adverting.  We will begin this by first looking at what actually constitutes an advert, what is its intention?  We will then look at how this is undertaken, how the intention is realised. we will do this by starting with a look at who we are and how our complexities can be reduced to a series of categories that allow advertisers to manipulate us to their needs by creating some needs and desires for us.