We will focus on how audiences are identified and then constructed by media products and those responsible for marketing them
As a starter, let's look at an advert that will have its TV premiere at the end of this week on SKY TV
We might wish to consider which Beckham is in use here - think back to our work earlier on polysemics and anchorage. Beckham is already receiving some criticism about endorsing an alcohol brand, in fact he is more than endorsing it as it is his own label whiskey that Haig are marketing. Notice, he doesn't actually drink the product but is part of a scene of friendship in which alcohol platys a very distinctive role.
[1] What qualities of the brand are being marketed? How is this attempted? [think music; photography/cinematography].
[2] How is Beckham used in this ? [maybe consider how this compares to the Intimacy advert we looked at in lesson 23]
[3] Do you consider this to be an effective advert [for its target market]? Why/Why not?
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